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Benefits of Webinars over Traditional Seminars A web-based seminar, also called a webinar, is a way for businesses to send a message to a huge audience, without having guests spend money and time getting to a physical location. Webinars can be used in several ways. From hosting web conferences, lectures and seminars to sales and marketing presentations, businesses in all industries can benefit from this innovative way of communication. Webinars can be specifically used to: Invite business contacts – When a business is new to an industry, conducting a webinar is a good way to introduce the business and begin building a brand name. The audience is able to put a face to a business name and interact with the speaker too. This enhances credibility and starts a connection between presenters and participants.
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Showcase business as an industry-recognized – In a very competitive market, standing out is among rivals is crucial. Webinars gives a business a chance to build-up their image as specialists in their field and show they are the most reliable guys in their industry.
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Promote a new or existing product – Webinars are the perfect channel to sell and promote a whole range of products, from videos to houses and everything else. At the end of the event, the audience may be guided to a purchase page or be given more details on how to obtain the product. Keep a close relationship with clients – Because webinars make business more personal, a brand can utilize this medium to interact with its present client base. Online meetings can be used for hosting client question and answer sessions, training sessions and updates on product releases. Minimize expenses – Webinars provide businesses the chance to save thousands of dollars on conference or seminar related expenses, including venue rentals and travel, among other costs. Boost a business’ value – In the globalized economy these days, having a competitive edge over others in your industry can make all the difference. Video conferencing provides you a larger market reach and enables you to offer better support for remotely located employees, in time allowing you to take on and maintain top employees, which in turn permit you to serve your client base better and develop your business. Build a profit source – Businesses can earn incomes by hosting webinars. If a business is talking about a current industry-related topic, they can charge fees from attendees or even offer recorded downloads for a cost. Obtain sales leads – Hosting an online webinar is a good chance for sales and marketing teams to collect leads. At sign-up, businesses can make it obligatory for guests to register. The information that will be gathered from the registration can then be handed over to the sales team as warm leads that they can pursue.