With new management at the helm, American Apparel is moving away from the provocative, scantily-clad, nipple-baring advertising it built its brand on. Its latest ad features women, but instead of bending over in a mini skirt , they are talking on the phone, working on a laptop and making clothes in a factory. In March, American Apparel shared the above photo collage on social media, which has now been turned into a print ad with the headline "Hello Ladies. By all appearances, the brand is trying to distance itself from years of at times skeevy imagery, as well as the sexual harassment claims made by former employees against founder Dov Charney. This is what it's really like to work at American Apparel as a woman, these ads say.

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American Apparel, the brand that brought us public hair mannequins, menstruating vagina shirts and other notable fashion moments, has outdone itself here. The company recently posted a thong ad on Tumblr that just made the year-old lingerie model who made headlines last month seem downright dull. If the fact that we slapped our logo on the image didn't make it painfully obvious as painful as it would be to ride a bike in that thing , here's a spoiler alert:. You might even call it "sidehole" if you were looking for a term for it. Speaking of which, how you pitch a prospective model on posing for this particular campaign? Check out the eye-opping ad in question by clicking below and tell us if it's as bad as the American Apparel vagina shirt or other outstanding products:. Uncensored version here!
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Despite this minuscule budget, they did millions of earned media impressions all over the world. People are still talking about them today. Click on each for more context or, in one case, an uncensored Sasha Grey. The real question this raises is: how do you craft an message, ad, or story that people talk about years from now? Ryan Holiday is the author of this guest post, which is a step-by-step guide to getting PR for free. He dropped out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power , after which he started advising bestselling authors and multiplatinum musicians on launch optimization. He is currently the director of marketing at American Apparel, where his campaigns are internationally known. Note: This is a post on the process of getting media much like this one , which can be used for anything from environmental non-profits to military propaganda.
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