The company's slogan is "18 Miles Of Books," as featured on its stickers, T-shirts, and other merchandise. The Strand is a family-owned business with more than employees. The Strand has had a unionized workforce for over 35 years. Besides the main store and Central Park kiosk, an additional location called the "Strand Book Annex" opened in the s and was originally located on Front Street in the South Street Seaport complex. It moved in to Fulton and Gold Streets in the Financial District , but finally closed on September 22, due to rent increases. In , the main store underwent a major renovation and expansion, with the addition of an elevator, air conditioning, and a re-organization of the floors to make browsing easier for shoppers. It also began to sell discounted new books and non-book merchandise.

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Celebrating its 90th anniversary this summer, the Strand is one of the few literary paradises staying strong despite the trend of independent bookstores closing to the likes of Amazon, online booksellers, and e-reading devices. With over employees and 2. The Strand is not only successful, but trendy, fitting in with the other hip businesses of the East Village. During its 90 years, the Strand has accumulated a treasure trove of secrets—secrets about its history, secrets hidden inside its building and operations, and secrets to its enduring survival. Without further ado, and in belated celebration of its 90th anniversary, here are 21 secrets of the Strand bookstore. While these six blocks are now lined with a variety of restaurants and stores, from the s to s, they were dominated by just one kind of business: secondhand bookstores. Carts and shops filled with books, catalogues, prints and sketches densely populated the area, making it a bustling haven for bibliophiles and famous writers.
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